The Defensible Number Diagnostic

Pick a time. Send one export. I look before you pay.

What happens, in order

  1. Pick a time below. The request comes to me first. Nothing is booked yet and nothing is charged. You’ll get an email saying the request was received, not a confirmation.
  2. Within a few hours on a business day, I email you export instructions for your commerce platform, your email platform, and a month-by-month view of your DTC number for the last 12 to 24 months. About 15 minutes. Reply with the files or a share link.
  3. I review your data, usually within one business day. If there isn’t a Defensible Number worth more than $487 in it, I say so and cancel the request. You’ve paid nothing, and you’ll still know something about your data you didn’t before.
  4. If there is, I send a payment link. $487, credited in full toward your first invoice if you go on to work with me, not refundable. Paying confirms the slot, and the calendar confirmation arrives then.
  5. The call. 30 minutes, screen share. I walk you through your five lines live. You leave with the artifact in writing.

What “reviewed before you pay” means, concretely

  • I open your exports and run the bracket before any money moves.
  • If your monthly series is shorter than 12 months, I tell you the controllable number will be an upper bound, and you decide whether to proceed.
  • If it’s not worth the fee, I tell you, and we stop. There is no partial charge and no “let’s try anyway” charge.
  • Your exports are used for your diagnostic only.

$487

Credited in full against your first invoice if you go on to work with me.

Not refundable, and here is why: this is my time on your real numbers, not a product you can return. What you get instead of a refund: I only take the diagnostic on if I’m confident I can show you something worth more than you paid, and I keep working until you have your number and your one move.

Pick a time

You may get a verification email from Cal.com to confirm your address. Booking here sends me a request; it does not charge anything.

What to have ready

Have these if you can. If not, send what you have, and I’ll tell you what it changes.

  • A way to export your club or commerce platform’s member list (join date, status, last order, lifetime value).
  • A way to export your email platform’s list with last-open and last-click dates.
  • A monthly sales report for the last 12 to 24 months, with month-end active member counts if they’re easy to pull.
  • A rough idea of your current member count.
Why no refund?

Because the value is delivered on the call and can’t be handed back. In its place: I review your data before you pay, tell you if there’s nothing worth finding, and keep working until you have your number.

Do I need IT, a new tool, or a migration?

No. Two or three exports from systems you already run, sent by email. Nothing to install, nothing to connect, nobody from IT.

What if my data won’t support it?

Then I tell you that before you pay, and we don’t proceed. That’s the point of reviewing first.

The WISE Service is a Bizdom service and is not affiliated with WISE Academy.

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