{"id":2384,"date":"2025-05-28T09:00:00","date_gmt":"2025-05-28T09:00:00","guid":{"rendered":""},"modified":"2026-10-17T16:48:36","modified_gmt":"2026-10-17T16:48:36","slug":"%d7%9c%d7%99%d7%a7%d7%91-%d7%a9%d7%9c%d7%9a-%d7%99%d7%a9-%d7%93%d7%a4%d7%95%d7%a1-%d7%a6%d7%9e%d7%99%d7%97%d7%94-%d7%98%d7%91%d7%a2%d7%99-%d7%94%d7%90%d7%9d-%d7%90%d7%aa-%d7%94-%d7%a0%d7%9c%d7%97","status":"publish","type":"post","link":"https:\/\/bizdom.app\/he\/cross-archetype\/%d7%9c%d7%99%d7%a7%d7%91-%d7%a9%d7%9c%d7%9a-%d7%99%d7%a9-%d7%93%d7%a4%d7%95%d7%a1-%d7%a6%d7%9e%d7%99%d7%97%d7%94-%d7%98%d7%91%d7%a2%d7%99-%d7%94%d7%90%d7%9d-%d7%90%d7%aa-%d7%94-%d7%a0%d7%9c%d7%97\/","title":{"rendered":"\u05dc\u05d9\u05e7\u05d1 \u05e9\u05dc\u05da \u05d9\u05e9 \u05d3\u05e4\u05d5\u05e1 \u05e6\u05de\u05d9\u05d7\u05d4 \u05d8\u05d1\u05e2\u05d9 (\u05d4\u05d0\u05dd \u05d0\u05ea\/\u05d4 \u05e0\u05dc\u05d7\u05de\/\u05ea \u05d1\u05d5?)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u05d9\u05e7\u05d1\u05d9\u05dd \u05e9\u05de\u05d9\u05d9\u05e9\u05de\u05d9\u05dd \u05d1\u05d0\u05d5\u05e4\u05df \u05e2\u05e7\u05d1\u05d9 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7 \u05e9\u05d0\u05d9\u05e0\u05df \u05ea\u05d5\u05d0\u05de\u05d5\u05ea \u05dc\u05d0\u05e8\u05db\u05d9\u05d8\u05d9\u05e4 \u05d4\u05d8\u05d1\u05e2\u05d9 \u05e9\u05dc\u05d4\u05dd \u2014 \u05dc\u05de\u05e9\u05dc, \u05d8\u05e7\u05d8\u05d9\u05e7\u05d5\u05ea \u05e9\u05dc Legacy Innovator \u05e2\u05dc \u05d9\u05e7\u05d1 \u05de\u05e1\u05d5\u05d2 Hospitality Virtuoso \u2014 \u05d7\u05d5\u05d5\u05d9\u05dd \u05d7\u05d9\u05db\u05d5\u05da, \u05e9\u05d9\u05e2\u05d5\u05e8\u05d9 \u05d4\u05de\u05e8\u05d4 \u05e0\u05de\u05d5\u05db\u05d9\u05dd \u05d5\u05d1\u05dc\u05d1\u05d5\u05dc \u05d1\u05e7\u05e8\u05d1 \u05d4\u05e6\u05d5\u05d5\u05ea, \u05d2\u05dd \u05db\u05d0\u05e9\u05e8 \u05d4\u05d8\u05e7\u05d8\u05d9\u05e7\u05d5\u05ea \u05e2\u05e6\u05de\u05df \u05ea\u05e7\u05d9\u05e0\u05d5\u05ea.<\/strong> \u05dc\u05db\u05dc \u05d0\u05e8\u05db\u05d9\u05d8\u05d9\u05e4 \u05d9\u05e7\u05d1 \u05d1\u05de\u05e1\u05d2\u05e8\u05ea The WISE Service \u05d9\u05e9 \u05de\u05e0\u05d5\u05e2 \u05e6\u05de\u05d9\u05d7\u05d4 \u05d8\u05d1\u05e2\u05d9: Legacy Innovators \u05e6\u05d5\u05de\u05d7\u05d9\u05dd \u05d3\u05e8\u05da \u05e1\u05d9\u05e4\u05d5\u05e8 \u05de\u05d5\u05e8\u05e9\u05ea \u05d5\u05d6\u05d4\u05d5\u05ea \u05d0\u05e1\u05e4\u05e0\u05d9\u05ea, Prestige Trailblazers \u05d3\u05e8\u05da \u05d1\u05dc\u05e2\u05d3\u05d9\u05d5\u05ea \u05d5\u05ea\u05d7\u05db\u05d5\u05dd \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9, Loyalty Sommeliers \u05d3\u05e8\u05da \u05e7\u05e9\u05e8\u05d9 \u05d7\u05d1\u05e8\u05d9\u05dd \u05e2\u05de\u05d5\u05e7\u05d9\u05dd, \u05d5-Hospitality Virtuosos \u05d3\u05e8\u05da \u05d7\u05d5\u05d5\u05d9\u05d9\u05ea \u05d7\u05d3\u05e8 \u05d4\u05d8\u05e2\u05d9\u05de\u05d5\u05ea. \u05d6\u05d9\u05d4\u05d5\u05d9 \u05d3\u05e4\u05d5\u05e1 \u05d4\u05e6\u05de\u05d9\u05d7\u05d4 \u05d4\u05d8\u05d1\u05e2\u05d9 \u05e9\u05dc \u05d4\u05d0\u05e8\u05db\u05d9\u05d8\u05d9\u05e4 \u05e9\u05dc\u05da \u05d5\u05d4\u05d9\u05e9\u05e2\u05e0\u05d5\u05ea \u05e2\u05dc\u05d9\u05d5 \u05de\u05d1\u05d8\u05dc\u05d9\u05dd \u05d1\u05d6\u05d1\u05d5\u05d6 \u05ea\u05e7\u05e6\u05d9\u05d1 \u05d5\u05de\u05d0\u05d9\u05e6\u05d9\u05dd \u05d0\u05ea \u05d4\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05e9\u05db\u05d1\u05e8 \u05e2\u05d5\u05d1\u05d3\u05d5\u05ea. <\/p>\n<p class=\"wp-block-paragraph\">\u05dc\u05d0\u05d7\u05e8\u05d5\u05e0\u05d4 \u05e0\u05d9\u05ea\u05d7\u05ea\u05d9 \u05de\u05d3\u05d5\u05e2 \u05d9\u05e7\u05d1\u05d9 \u05d1\u05d5\u05d8\u05d9\u05e7 \u05de\u05e1\u05d5\u05d9\u05de\u05d9\u05dd \u05de\u05e6\u05dc\u05d9\u05d7\u05d9\u05dd \u05d1\u05d0\u05d5\u05e4\u05df \u05e2\u05e7\u05d1\u05d9 \u05d9\u05d5\u05ea\u05e8 \u05de\u05e2\u05de\u05d9\u05ea\u05d9\u05d4\u05dd, \u05d1\u05e2\u05d5\u05d3 \u05e9\u05d0\u05d7\u05e8\u05d9\u05dd \u05de\u05ea\u05e7\u05e9\u05d9\u05dd \u05dc\u05de\u05e8\u05d5\u05ea \u05d0\u05d9\u05db\u05d5\u05ea, \u05de\u05d9\u05e7\u05d5\u05dd \u05d5\u05de\u05e9\u05d0\u05d1\u05d9\u05dd \u05d3\u05d5\u05de\u05d9\u05dd.<\/p>\n\n<p class=\"wp-block-paragraph\">\u05d4\u05d3\u05e4\u05d5\u05e1 \u05e9\u05e2\u05dc\u05d4 \u05de\u05e6\u05d1\u05d9\u05e2 \u05e2\u05dc \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05e6\u05de\u05d9\u05d7\u05d4 \u05e9\u05d5\u05e0\u05d5\u05ea \u05dc\u05d9\u05e7\u05d1\u05d9\u05dd.<\/p>\n\n<h2 class=\"wp-block-heading\">\u05d4\u05d0\u05de\u05ea \u05d4\u05dc\u05d0 \u05e0\u05d5\u05d7\u05d4 \u05e2\u05dc \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d9\u05e7\u05d1\u05d9\u05dd<\/h2>\n\n<p class=\"wp-block-paragraph\">\u05e8\u05d5\u05d1 \u05d1\u05e2\u05dc\u05d9 \u05d4\u05d9\u05e7\u05d1\u05d9\u05dd \u05e4\u05d5\u05e2\u05dc\u05d9\u05dd \u05dc\u05e4\u05d9 \u05d0\u05d5\u05ea\u05d4 \u05ea\u05d5\u05db\u05e0\u05d9\u05ea \u05e4\u05e2\u05d5\u05dc\u05d4. \u05d4\u05dd \u05e8\u05d5\u05d0\u05d9\u05dd \u05de\u05d4 \u05e2\u05d5\u05d1\u05d3 \u05e2\u05d1\u05d5\u05e8 \u05e9\u05db\u05df \u05de\u05e6\u05dc\u05d9\u05d7, \u05de\u05e2\u05ea\u05d9\u05e7\u05d9\u05dd \u05d0\u05ea \u05d4\u05d2\u05d9\u05e9\u05d4, \u05d5\u05ea\u05d5\u05d4\u05d9\u05dd \u05de\u05d3\u05d5\u05e2 \u05d4\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05e9\u05dc\u05d4\u05dd \u05de\u05d0\u05db\u05d6\u05d1\u05d5\u05ea. <\/p>\n\n<p class=\"wp-block-paragraph\">\u05d4\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d7\u05e9\u05e4\u05d5 \u05e9\u05d9\u05e7\u05d1\u05d9\u05dd \u05de\u05e6\u05dc\u05d9\u05d7\u05d9\u05dd \u05d0\u05d9\u05e0\u05dd \u05e4\u05d5\u05e2\u05dc\u05d9\u05dd \u05dc\u05e4\u05d9 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05d6\u05d4\u05d5\u05ea. \u05d4\u05dd \u05e4\u05d5\u05e2\u05dc\u05d9\u05dd \u05dc\u05e4\u05d9 \u05d2\u05d9\u05e9\u05d5\u05ea \u05e9\u05de\u05ea\u05d5\u05d0\u05de\u05d5\u05ea \u05dc-DNA \u05d4\u05ea\u05e4\u05e2\u05d5\u05dc\u05d9 \u05e9\u05dc\u05d4\u05dd. <\/p>\n\n<p class=\"wp-block-paragraph\">\u05d4\u05db\u05d5\u05dc \u05de\u05ea\u05de\u05e6\u05d4 \u05d1\u05d0\u05e8\u05d1\u05e2\u05d4 \u05d0\u05e8\u05db\u05d9\u05d8\u05d9\u05e4\u05d9 \u05e6\u05de\u05d9\u05d7\u05d4 \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9\u05d9\u05dd.<\/p>\n\n<h2 class=\"wp-block-heading\">\u05d0\u05e8\u05d1\u05e2\u05ea \u05d0\u05e8\u05db\u05d9\u05d8\u05d9\u05e4\u05d9 \u05d4\u05e6\u05de\u05d9\u05d7\u05d4 \u05e9\u05dc \u05d9\u05e7\u05d1\u05d9\u05dd<\/h2>\n\n<ol class=\"wp-block-list\"><li><strong>Prestige Trailblazers<\/strong> \u05de\u05e6\u05d8\u05d9\u05d9\u05e0\u05d9\u05dd \u05d1\u05ea\u05d7\u05db\u05d5\u05dd \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9 \u05d5\u05e9\u05d9\u05d5\u05d5\u05e7 \u05de\u05d1\u05d5\u05e1\u05e1 \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd.<ul><li>\u05d4\u05d9\u05e9\u05d2: \u05e9\u05d9\u05e2\u05d5\u05e8\u05d9 \u05d4\u05de\u05e8\u05d4 \u05de\u05e7\u05d5\u05d5\u05e0\u05d9\u05dd \u05d2\u05d1\u05d5\u05d4\u05d9\u05dd \u05d1\u05d0\u05d5\u05e4\u05df \u05de\u05d3\u05d9\u05d3.<\/li><li>\u05d7\u05d5\u05d6\u05e7 \u05d8\u05d1\u05e2\u05d9: \u05e9\u05d9\u05dc\u05d5\u05d1 \u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9 \u05d5\u05e0\u05d9\u05ea\u05d5\u05d7 \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd.<\/li><\/ul><\/li><li><strong>Hospitality Virtuosos<\/strong> \u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u05d7\u05d5\u05d5\u05d9\u05d5\u05ea \u05d1\u05dc\u05ea\u05d9 \u05e0\u05e9\u05db\u05d7\u05d5\u05ea \u05e4\u05e0\u05d9\u05dd \u05d0\u05dc \u05e4\u05e0\u05d9\u05dd.<ul><li>\u05d4\u05d9\u05e9\u05d2: \u05d4\u05de\u05e8\u05ea \u05de\u05d1\u05e7\u05e8\u05d9\u05dd \u05d2\u05d1\u05d5\u05d4\u05d4 \u05e4\u05d9 \u05e9\u05e0\u05d9\u05d9\u05dd \u05d1\u05e7\u05d9\u05e8\u05d5\u05d1 \u05de\u05de\u05de\u05d5\u05e6\u05e2 \u05d4\u05ea\u05e2\u05e9\u05d9\u05d9\u05d4.<\/li><li>\u05d7\u05d5\u05d6\u05e7 \u05d8\u05d1\u05e2\u05d9: \u05e9\u05d9\u05e8\u05d5\u05ea \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d9\u05d5\u05e6\u05d0 \u05d3\u05d5\u05e4\u05df \u05d5\u05d7\u05d5\u05d5\u05d9\u05d5\u05ea \u05d1\u05dc\u05ea\u05d9 \u05e0\u05e9\u05db\u05d7\u05d5\u05ea.<\/li><\/ul><\/li><li><strong>Loyalty Sommeliers<\/strong> \u05d1\u05d5\u05e0\u05d9\u05dd \u05e7\u05e9\u05e8\u05d9 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e2\u05de\u05d5\u05e7\u05d9\u05dd.<ul><li>\u05d4\u05d9\u05e9\u05d2: \u05e9\u05d9\u05de\u05d5\u05e8 \u05de\u05d5\u05d1\u05d9\u05dc \u05d1\u05ea\u05e2\u05e9\u05d9\u05d9\u05d4 (\u05d4\u05de\u05d5\u05d1\u05d9\u05dc\u05d9\u05dd \u05e9\u05d5\u05de\u05e8\u05d9\u05dd \u05e2\u05dc \u05db-71-77%).<\/li><li>\u05d7\u05d5\u05d6\u05e7 \u05d8\u05d1\u05e2\u05d9: \u05d1\u05e0\u05d9\u05d9\u05ea \u05e7\u05d4\u05d9\u05dc\u05d4 \u05d5\u05e7\u05e9\u05e8\u05d9\u05dd \u05d0\u05d9\u05e9\u05d9\u05d9\u05dd.<\/li><\/ul><\/li><li><strong>Legacy Innovators<\/strong> \u05de\u05d0\u05d6\u05e0\u05d9\u05dd \u05d1\u05d9\u05df \u05de\u05d5\u05e8\u05e9\u05ea \u05dc\u05d7\u05d3\u05e9\u05e0\u05d5\u05ea \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05ea.<ul><li>\u05d4\u05d9\u05e9\u05d2: \u05e4\u05e8\u05de\u05d9\u05d9\u05ea \u05de\u05d7\u05d9\u05e8 \u05de\u05e9\u05de\u05e2\u05d5\u05ea\u05d9\u05ea \u05dc\u05dc\u05d0 \u05d0\u05d5\u05d1\u05d3\u05df \u05e0\u05e4\u05d7 \u05de\u05db\u05d9\u05e8\u05d5\u05ea.<\/li><li>\u05d7\u05d5\u05d6\u05e7 \u05d8\u05d1\u05e2\u05d9: \u05d4\u05ea\u05e4\u05ea\u05d7\u05d5\u05ea \u05de\u05e1\u05d5\u05e8\u05ea\u05d9\u05ea \u05d5\u05de\u05e6\u05d5\u05d9\u05e0\u05d5\u05ea \u05e8\u05d1-\u05e2\u05e8\u05d5\u05e6\u05d9\u05ea.<\/li><\/ul><\/li><\/ol>\n\n<h2 class=\"wp-block-heading\">\u05e4\u05e2\u05e8 \u05d4\u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd \u05e9\u05e2\u05d5\u05dc\u05d4 \u05d0\u05dc\u05e4\u05d9 \u05d3\u05d5\u05dc\u05e8\u05d9\u05dd<\/h2>\n\n<p class=\"wp-block-paragraph\">\u05db\u05d0\u05e9\u05e8 \u05d9\u05e7\u05d1\u05d9\u05dd \u05de\u05ea\u05d5\u05d0\u05de\u05d9\u05dd \u05dc\u05d0\u05e8\u05db\u05d9\u05d8\u05d9\u05e4 \u05d4\u05d8\u05d1\u05e2\u05d9 \u05e9\u05dc\u05d4\u05dd, \u05d4\u05dd \u05e2\u05d5\u05dc\u05d9\u05dd \u05d1\u05d0\u05d5\u05e4\u05df \u05de\u05e9\u05de\u05e2\u05d5\u05ea\u05d9 \u05e2\u05dc \u05d4\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05e7\u05d5\u05d3\u05de\u05d5\u05ea \u05e9\u05dc\u05d4\u05dd \u05d1\u05de\u05d3\u05d3\u05d9 \u05de\u05e4\u05ea\u05d7, \u05db\u05d5\u05dc\u05dc:<\/p>\n\n<ul class=\"wp-block-list\"><li>\u05e2\u05dc\u05d5\u05d9\u05d5\u05ea \u05e8\u05db\u05d9\u05e9\u05ea \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea<\/li><li>\u05e2\u05e8\u05da \u05d4\u05d6\u05de\u05e0\u05d4 \u05de\u05de\u05d5\u05e6\u05e2<\/li><li>\u05e9\u05d9\u05e2\u05d5\u05e8\u05d9 \u05e9\u05d9\u05de\u05d5\u05e8 \u05d7\u05d1\u05e8\u05d9\u05dd<\/li><li>\u05e8\u05d5\u05d5\u05d7\u05d9\u05d5\u05ea \u05db\u05d5\u05dc\u05dc\u05ea<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">\u05d5\u05db\u05d0\u05e9\u05e8 \u05d0\u05d9\u05e0\u05dd \u05de\u05ea\u05d5\u05d0\u05de\u05d9\u05dd? \u05d4\u05dd \u05de\u05d1\u05d6\u05d1\u05d6\u05d9\u05dd \u05de\u05e9\u05d0\u05d1\u05d9\u05dd \u05e2\u05dc \u05d2\u05d9\u05e9\u05d5\u05ea \u05e9\u05e2\u05e9\u05d5\u05d9\u05d5\u05ea \u05dc\u05e2\u05d1\u05d5\u05d3 \u05de\u05e6\u05d5\u05d9\u05df \u05e2\u05d1\u05d5\u05e8 \u05d0\u05d7\u05e8\u05d9\u05dd \u05d0\u05da \u05d0\u05d9\u05e0\u05df \u05de\u05e0\u05d9\u05d1\u05d5\u05ea \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05e2\u05d1\u05d5\u05e8 \u05d4\u05d7\u05d5\u05d6\u05e7\u05d5\u05ea \u05d4\u05ea\u05e4\u05e2\u05d5\u05dc\u05d9\u05d5\u05ea \u05d4\u05d9\u05d9\u05d7\u05d5\u05d3\u05d9\u05d5\u05ea \u05e9\u05dc\u05d4\u05dd. <\/p>\n\n<p class=\"wp-block-paragraph\">\u05e2\u05d1\u05d5\u05e8 \u05d9\u05e7\u05d1 \u05d1\u05d5\u05d8\u05d9\u05e7 \u05d8\u05d9\u05e4\u05d5\u05e1\u05d9, \u05d0\u05d9-\u05d4\u05d4\u05ea\u05d0\u05de\u05d4 \u05d4\u05d6\u05d5 \u05d9\u05db\u05d5\u05dc\u05d4 \u05dc\u05d9\u05d9\u05e6\u05d2 \u05e4\u05d5\u05d8\u05e0\u05e6\u05d9\u05d0\u05dc \u05d4\u05db\u05e0\u05e1\u05d4 \u05d0\u05d1\u05d5\u05d3 \u05de\u05e9\u05de\u05e2\u05d5\u05ea\u05d9 \u05de\u05d3\u05d9 \u05e9\u05e0\u05d4.<\/p>\n\n<h2 class=\"wp-block-heading\">\u05dc\u05de\u05d4 \u05d4\u05d2\u05d9\u05e9\u05d4 \u05d4\u05d6\u05d5 \u05e2\u05d5\u05d1\u05d3\u05ea<\/h2>\n\n<p class=\"wp-block-paragraph\">\u05de\u05e2\u05e8\u05db\u05ea \u05d4-WISE \u05d7\u05d5\u05e9\u05e4\u05ea \u05e9\u05d4\u05d7\u05d5\u05d6\u05e7\u05d5\u05ea \u05d4\u05ea\u05e4\u05e2\u05d5\u05dc\u05d9\u05d5\u05ea \u05d4\u05e7\u05d9\u05d9\u05de\u05d5\u05ea \u05e9\u05dc\u05da \u05d4\u05df \u05d0\u05dc\u05d5 \u05e9\u05e7\u05d5\u05d1\u05e2\u05d5\u05ea \u05d0\u05d9\u05dc\u05d5 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05e6\u05de\u05d9\u05d7\u05d4 \u05d9\u05e6\u05dc\u05d9\u05d7\u05d5. \u05d4\u05ea\u05e0\u05d2\u05d3\u05d5\u05ea \u05dc-DNA \u05d4\u05d8\u05d1\u05e2\u05d9 \u05e9\u05dc\u05da \u05de\u05d1\u05d6\u05d1\u05d6\u05ea \u05d6\u05de\u05df, \u05db\u05e1\u05e3 \u05d5\u05d0\u05e0\u05e8\u05d2\u05d9\u05d4. <\/p>\n\n<p class=\"wp-block-paragraph\">\u05d1\u05de\u05e7\u05d5\u05dd \u05dc\u05db\u05e4\u05d5\u05ea &quot;\u05e9\u05d9\u05d8\u05d5\u05ea \u05e2\u05d1\u05d5\u05d3\u05d4 \u05de\u05d5\u05de\u05dc\u05e6\u05d5\u05ea&quot; \u05d2\u05e0\u05e8\u05d9\u05d5\u05ea, \u05ea\u05d5\u05db\u05dc\/\u05d9 \u05dc\u05d6\u05d4\u05d5\u05ea \u05d0\u05d9\u05d6\u05d4 \u05d0\u05e8\u05db\u05d9\u05d8\u05d9\u05e4 \u05ea\u05d5\u05d0\u05dd \u05dc\u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05d4\u05de\u05d5\u05d1\u05e0\u05d9\u05dd \u05e9\u05dc \u05d4\u05d9\u05e7\u05d1 \u05e9\u05dc\u05da \u05d5\u05dc\u05d1\u05e0\u05d5\u05ea \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d9\u05ea \u05e6\u05de\u05d9\u05d7\u05d4 \u05e9\u05de\u05e8\u05d2\u05d9\u05e9\u05d4 \u05d8\u05d1\u05e2\u05d9\u05ea \u05db\u05d9 \u05d4\u05d9\u05d0 \u05de\u05ea\u05d5\u05d0\u05de\u05ea.<\/p>\n\n<h2 class=\"wp-block-heading\">\u05d2\u05dc\u05d5 \u05d0\u05ea \u05d0\u05e8\u05db\u05d9\u05d8\u05d9\u05e4 \u05d4\u05e6\u05de\u05d9\u05d7\u05d4 \u05e9\u05dc \u05d4\u05d9\u05e7\u05d1 \u05e9\u05dc\u05db\u05dd<\/h2>\n\n<p class=\"wp-block-paragraph\">\u05d9\u05e6\u05e8\u05ea\u05d9 \u05de\u05d1\u05d7\u05df \u05d4\u05e2\u05e8\u05db\u05d4 \u05d1\u05df 3 \u05d3\u05e7\u05d5\u05ea \u05e9\u05de\u05d6\u05d4\u05d4 \u05d0\u05ea \u05d0\u05e8\u05db\u05d9\u05d8\u05d9\u05e4 \u05d4\u05e6\u05de\u05d9\u05d7\u05d4 \u05d4\u05d8\u05d1\u05e2\u05d9 \u05e9\u05dc\u05da \u05d5\u05de\u05e1\u05e4\u05e7 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05e1\u05e4\u05e6\u05d9\u05e4\u05d9\u05d5\u05ea \u05d4\u05de\u05d5\u05ea\u05d0\u05de\u05d5\u05ea \u05dc-DNA \u05d4\u05ea\u05e4\u05e2\u05d5\u05dc\u05d9 \u05e9\u05dc\u05da.<\/p>\n\n<p class=\"wp-block-paragraph\">\u05ea\u05d2\u05dc\u05d5:<\/p>\n\n<ul class=\"wp-block-list\"><li>\u05d0\u05d9\u05d6\u05d4 \u05de\u05d1\u05d9\u05df \u05d0\u05e8\u05d1\u05e2\u05ea \u05d4\u05d0\u05e8\u05db\u05d9\u05d8\u05d9\u05e4\u05d9\u05dd \u05ea\u05d5\u05d0\u05dd \u05dc\u05d7\u05d5\u05d6\u05e7\u05d5\u05ea \u05d4\u05d9\u05e7\u05d1 \u05e9\u05dc\u05db\u05dd.<\/li><li>\u05de\u05d3\u05d5\u05e2 \u05d2\u05d9\u05e9\u05d5\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7 \u05de\u05e1\u05d5\u05d9\u05de\u05d5\u05ea \u05dc\u05d0 \u05e2\u05d1\u05d3\u05d5 \u05e2\u05d1\u05d5\u05e8\u05db\u05dd.<\/li><li>\u05d0\u05ea \u05d4\u05d3\u05e8\u05da \u05d4\u05e4\u05e9\u05d5\u05d8\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05e9\u05dc\u05db\u05dd \u05dc\u05e9\u05d9\u05e4\u05d5\u05e8 \u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd \u05de\u05e9\u05de\u05e2\u05d5\u05ea\u05d9.<\/li><li>\u05db\u05d9\u05e6\u05d3 \u05dc\u05d4\u05e4\u05e1\u05d9\u05e7 \u05dc\u05d1\u05d6\u05d1\u05d6 \u05de\u05e9\u05d0\u05d1\u05d9\u05dd \u05e2\u05dc \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05dc\u05d0 \u05de\u05ea\u05d5\u05d0\u05de\u05d5\u05ea.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">\u05d4\u05d4\u05e2\u05e8\u05db\u05d4 \u05d7\u05d9\u05e0\u05de\u05d9\u05ea, \u05d0\u05d5\u05e8\u05db\u05ea <strong>3 \u05d3\u05e7\u05d5\u05ea<\/strong>, \u05d5\u05e2\u05e9\u05d5\u05d9\u05d4 <strong>\u05dc\u05e9\u05e0\u05d5\u05ea \u05dc\u05d7\u05dc\u05d5\u05d8\u05d9\u05df \u05d0\u05ea \u05d4\u05d2\u05d9\u05e9\u05d4 \u05e9\u05dc\u05da<\/strong> \u05dc\u05e6\u05de\u05d9\u05d7\u05d4.<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-35f06ea7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pages.bizdom.app\/the-wise\/winerys-sales-growth-archetype?utm_source=website&amp;amp;utm_medium=article&amp;amp;utm_campaign=sales&amp;amp;utm_content=cross-archetype-quiz\">\u05d1\u05e6\u05e2\u05d5 \u05d0\u05ea \u05d4\u05e2\u05e8\u05db\u05ea \u05d0\u05e8\u05db\u05d9\u05d8\u05d9\u05e4 \u05d4\u05e6\u05de\u05d9\u05d7\u05d4 \u05e9\u05dc \u05d4\u05d9\u05e7\u05d1<\/a><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">\u05d4\u05d6\u05d3\u05de\u05e0\u05d5\u05ea \u05d1\u05dc\u05e2\u05d3\u05d9\u05ea \u05dc\u05ea\u05d5\u05db\u05e0\u05d9\u05ea \u05d1\u05d8\u05d0<\/h2>\n\n<p class=\"wp-block-paragraph\">\u05db\u05d1\u05d5\u05e0\u05d5\u05e1, \u05d0\u05dd \u05d4\u05d4\u05e2\u05e8\u05db\u05d4 \u05e9\u05dc\u05db\u05dd \u05ea\u05d7\u05e9\u05d5\u05e3 \u05d4\u05ea\u05d0\u05de\u05d4 \u05d7\u05d6\u05e7\u05d4 \u05dc\u05d2\u05d9\u05e9\u05ea \u05de\u05e2\u05e8\u05db\u05ea \u05d4-WISE, \u05ea\u05d5\u05d6\u05de\u05e0\u05d5 \u05dc\u05d4\u05e6\u05d8\u05e8\u05e3 \u05dc\u05ea\u05d5\u05db\u05e0\u05d9\u05ea \u05d4\u05d1\u05d8\u05d0 \u05d4\u05d1\u05dc\u05e2\u05d3\u05d9\u05ea \u05e9\u05dc\u05e0\u05d5:<\/p>\n\n<ul class=\"wp-block-list\"><li>\u05d4\u05e0\u05d7\u05d4 \u05e9\u05dc 50 % \u05d1\u05e9\u05e0\u05d4 \u05d4\u05e8\u05d0\u05e9\u05d5\u05e0\u05d4<\/li><li>\u05d7\u05d9\u05e1\u05db\u05d5\u05df \u05de\u05ea\u05de\u05e9\u05da \u05e9\u05dc 20 %<\/li><li>\u05d2\u05d9\u05e9\u05d4 \u05de\u05d5\u05e2\u05d3\u05e4\u05ea \u05dc\u05ea\u05db\u05d5\u05e0\u05d5\u05ea \u05d7\u05d3\u05e9\u05d5\u05ea<\/li><li>\u05d4\u05e9\u05e4\u05e2\u05d4 \u05d9\u05e9\u05d9\u05e8\u05d4 \u05e2\u05dc \u05e4\u05d9\u05ea\u05d5\u05d7 \u05d4\u05de\u05d5\u05e6\u05e8<\/li><li>\u05de\u05d5\u05d2\u05d1\u05dc \u05dc-10 \u05d9\u05e7\u05d1\u05d9\u05dd \u05d1\u05dc\u05d1\u05d3<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">\u05d4\u05e4\u05e1\u05d9\u05e7\u05d5 \u05dc\u05e4\u05e2\u05d5\u05dc \u05dc\u05e4\u05d9 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05e9\u05e4\u05d5\u05e2\u05dc\u05d5\u05ea \u05e0\u05d2\u05d3 \u05d4\u05d7\u05d5\u05d6\u05e7\u05d5\u05ea \u05d4\u05d8\u05d1\u05e2\u05d9\u05d5\u05ea \u05e9\u05dc\u05db\u05dd. \u05e9\u05e8\u05d8\u05d5\u05d8 \u05d4\u05d4\u05e6\u05dc\u05d7\u05d4 \u05e9\u05dc \u05d4\u05d9\u05e7\u05d1 \u05e9\u05dc\u05db\u05dd \u05de\u05d7\u05db\u05d4 \u05dc\u05d4\u05ea\u05d2\u05dc\u05d5\u05ea. <\/p>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What are the four winery archetypes in The WISE Service framework?\", \"acceptedAnswer\": {\"@type\": 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